Microsoft Ads

We help our clients set up their ad accounts for success. Our Microsoft Ad account set-up starts with a comprehensive consultation to understand what you want to achieve, followed by comprehensive research into your business's industry and competition to help you build an ad account that stands above the rest. We do our due diligence when conducting your keyword research, taking into account your needs, your competition and your industry to make sure your ads will deliver the leads your business needs. We utilise this keyword research to build the right assets for all your ad types including images, videos, landing pages and copy that will not only help your account get great ad quality but encourage clicks and conversions. Our account set-up comes with one-month free account management, to optimize your account for performance.

Microsoft Ads is not a plug-and-play platform, and you'll not get optimal performance when you choose to set up your account and leave it on autopilot. Mut-Con offers a monthly account management package where we optimise every aspect of your account to ensure the best performance. Some of our optimization includes targeting with negative keywords, bid adjustments, landing page optimization to improve conversions, improving the account's ad quality score by adjusting click-through rates, ad relevance and landing page experience, as well as adjusting conversions and goals to meet your evolving goals. You can also add our website management package to ensure your site is always online when your ads are clicked.

A great deal of the success of your Microsoft Ads efforts will boil down to how well you can track results and optimize accordingly, and at Mut-Con we use Microsoft Tag Manager and Google Analytics to help you set up conversions that drive the results you want for your business. Additionally, we can help you integrate your Microsoft Ads account with your other online assets such as your CRM, Google Business Account, Google Merchant Center, Online Stores and more to help you get the most out of your advertising. Our services include regular tracking as well as advanced e-commerce tracking for most e-commerce platforms including WooCommerce, Shopify, Ecwid, Prestashop and more.

Sometimes all you need with your Microsoft Ads is a guiding hand but you are comfortable doing everything yourself. We offer you a consulting package that will help you craft a great strategy that will set you up for success with your Microsoft Ads. We can also diagnose and optimise your account should you find it not to be performing well at any time. You can also outsource some of the more technical and challenging elements of running your Microsoft Ads account and these include building landing pages, developing copy, keyword research, targeting and more.