Efficient Technicians
Task
Comprehensive services website.
Our goal for Efficient Technicians was to build them a website that can help them sell their local services online. The website is designed to inform and facilitate conversions with several well-placed calls to action.
With the business involved in Heating, Ventilation, Air Conditioning and Refrigeration, all these services need to be well-represented on the website. Additionally, the business serves both business and individual clients, and the copy was written to help each market segment know how the business looks to assist them.
Modern
Fast
Responsive
Sell your local services online!
Tools & methods
WordPress
We built the website in WordPress and added an intuitive backend to help the Efficient Technicians team manage the website. Our main goal for the website was well-written copy. The business operates in a market where clients tend to ask a lot of questions before they commit, and as such we wanted the website to be as informative as possible to reduce back-and-forth with new clients.
Most of our effort was applied to the services page. We spent a lot of time writing up the content on the services to make sure all the services are clearly outlined and also added a lot of calls to action to the page to make sure clients can take the next steps as soon as they find what they need.
Because the business is a local business, we invested in a Google Business Profile to help with local Search Engine Optimization. We also integrated the business’s social media profiles and added Mailchimp for email marketing and HubSpot, the business’s customer relationship management system.
WordPress
Content Management System
Mailchimp
Email Marketing System
HubSpot
Customer Relationship Management System
Google Business Profile
Local Business Listings, Local SEO.
Google Analytics
Website Analytics
Google Tag Manager
Website Tag Management
Results
A complete solution for selling local services online!
The Efficient Technicians is a complete solution for a services-based business with a focus on a local market. The website is not only a complete source of information on Efficient Technicians and their services but is also built with several calls to action to help clients engage with the business. Despite having a lot of information to convey, the website uses a clever design to make sure it does not become a chore to read and retains the attention of the client.
- Comprehensive services
- Modern Corporate Design
- Lossless image compression
- Speed optimization
- Image lazy loading