Dingis Baby Boutique
Task
Comprehensive retail email marketing!
Dingis Baby Boutique relies on email marketing to keep clients informed and engaged, drive relevant traffic to their website, boost product engagement, boost conversions, and overall increase their eCommerce sales.
We achieve this with a combination of automation and weekly emails. Our automation strategy is broad and is designed to mostly recapture website visitors who did not convert with automatons for abandoned carts, products viewed, as well as transaction emails.
Weekly emails are more to drive traffic and engagement, with emails sent out detailing promotions, specials, product additions and news.
Modern
Fast
Responsive
The best way to increase your e-commerce sales!
Tools & methods
Mailchimp
Dingis Baby Boutique uses Mailchimp as its email marketing platform of choice. The platform comes with a host of tools to design, build and send professional emails as well as comprehensive eCommerce integrations to help their store sell more.
Mailchimp also gives the Dingis team exciting analytics tools to review and improve the email marketing strategy to make sure each subsequent email improves on the last. We also integrated Google Analytics to export campaign data so we can have a better understanding of the effect of email on the overall campaign strategy.
Mailchimp
Email Marketing Platform
Google Analytics
Website Analytics
Results
Improved eCommerce performance with less manual effort!
The automations we have built have allowed the team to scale their sales without scaling their efforts. This is down to the ability to recapture visitors’ attention when they have navigated away from the site.
Additionally, Mailchimp’s stack of tools allows the team to send highly impactful emails with the ability to segment the audience using groups and tags as well as analyse data to double down on what works and cut out what doesn’t.
Personalization and the ease with which we can apply it has been the biggest game changer employing Mailchimp has brought to the Dingis Baby Boutique’s email marketing strategy.
- Audience Segmentation
- Audience Management
- Subscriber Growth
- Audience Tagging
- Audience Grouping
- Data Analysis
- A/B Testing
- Email Automation
- Email Personalisation